Whats G

Gatorade takes associations with athletes and stars in the light of the public eye and has them promote their drink. When you think about what Gatorade is selling, it is just a sporting drink. The Gatorade marketing team takes this drink and makes it so much more than just a drink. They say that “G” is the emblem of a warrior, the swagger of an athlete, gifted, golden , genuine, and glorious. It is the “heart, hustle, and soul of the game”. They have recruited some of the best athletes of all time to promote their product and their image of the company is so much more than just a drink. Most Americans are sports fans and want to identify themselves by what their favorite star athletes are doing. If Michael Jordan is endorsing Gatorade then if I buy that, I will be that much closer to being like mike.

Some of the people in this commercial include; Muhammad Ali, Dwyane Wade, Derek Jeter, Candace Parker, Bill Russell, Serena Williams, Misty May, Kerri Walsh, and Jabbawockeez among others. To add to the list of stars, they had rapper Lil’ Wayne do the voice over for the commercial. In all this commercial hits all the bases; they are appealing to almost every sport by having the leaders in each sport endorse this product and they have the hottest rapper with a distinguishable voice do the commentary for the commercial. Young people can identify with most of the sports stars and even older people can recognize Tommie Smith and John Carlos showing the black power salute they gave on the medal stand at the Mexico City Olympics.

This is a powerful commercial that takes famous athletes and puts them into the spotlight posing in a stance that has made them famous. Gatorade is at the top of their game, and has been there for many years because they have innovative commercials that capture the potential customers’ attention. People see Gatorade not just as a drink, but the drink to have whenever you are active because it is so widely loved and used in all levels of competition. The endorsements by athletes has made Gatorade the symbol of the one and only sports drink to have on every level of competition. They have made this drink a symbol of greatness rather than just a sports drink, and it has worked out for Gatorade extremely well.