Porsche Commercial

Porsche is known as a very luxurious, high quality, sports vehicle. This commercial is classy and sophisticated because it not only is promoting their first four door sports car, but it is using the positive image it already has of being a world class leader in the automobile industry and using it to its advantage. I like how they show the different generations of the cars driving together, because it shows what the company has already accomplished and the undeniable style and class that every Porsche has.

The Porsche marketing team is going to try and capture the high class audience who has a larger disposable income than the average family because Porsche puts out very expensive cars. The narrator tells the viewer that this car is a “pure blooded unapologetic sports car” and also goes on to say that “Every Porsche has answered a dream of one kind or another”. So the feeling you get when you buy this or any other Porsche will fulfill your dreams because of the quality and style that it will give you.

I especially liked how they show this new sports car in with formula one race cars and cars you only wish you could afford, and racing with them is this new Porsche Panamera. When they zoom out and show the cars making a Porsche family tree really ties all of the cars together, and you get the feeling that you are not buying just this new car but the history and craftsmanship that only Porsche can deliver to its customers. Every single car in the commercial is aesthetically appealing and seeing that many nice cars together will only make you think that this company produces only the top-of-the-line quality cars.

You don’t see Porsche slandering the competition like Apple, and 1800 tequila are doing, instead they are classier than that and let their top of the line product do all of the selling for them. Porsche has always had a differentiated product that is bold and fresh. There isn’t really a price you can put on “fulfilling a dream” of one kind or another, but Porsche just did by making this car.