Miller Lite

Beer commercials these days have gone from trying to get their name out in the public eye, to a competition for the funniest commercial. When I think of beer commercials I first think of Bud Light and Heineken, but not after this Miller Lite commercial. I think it is hilarious how they take the online dating commercials and make it seem like the happy couple met online because of a certain dating service, but you don’t know until the end of the commercial that it is a beer commercial. It grabs your attention because you are expecting match.com or EHarmony.com, but when he says he has found something special and holds up the Miller Lite bottle it makes me laugh.

I think that all beer commercials are somewhat funny, but is comedy the best way to sell beer? The experts seem to think so. I can’t think of one beer commercial that does not have to do with comedy, sports, or a combination of the two. I understand that most beer drinkers are associated with sporting events and they are trying to target that portion of the population. I am a little confused on how we are supposed to think of the commercial while in the store making the decision of what beer to buy, when they don’t talk about the product and just go for the comedy aspect of catching peoples’ attention. How is comedy going to influence my decision? Am I supposed to but the beer that has the funniest commercials, or am I going to think about the taste of the beer?

It seems like the marketing for beer companies have gone away from the taste aspect and has geared all of its efforts to try and make their image as funny and goofy as possible. I now relate beer and their marketing techniques to being comical, but do those companies really want their product to be associated just by comedy, or do they want to become a reputable company with taste, not comedy as their number one priority.