Apple Commercial

Apple is one of the first companies to have their commercials be fueled by the failures and flaws that another company has. Apple portrays themselves as hip and cool innovators, while they show Microsoft as an old outdated business man. They are attacking Microsoft’s credibility and trying to make a statement that no matter what Microsoft says their product is going to be inferior to Apple. I am not quite sure why these ads are not categorized as slander, because they are questioning Microsoft’s integrity but at the same time not saying much about their product in the process.  The only information that the viewer takes away from this commercial is that Microsoft is an unreliable product; there is no information on what Apple is doing differently to differentiate themselves from the competition.

I think that these Apple commercials were affective when they first started coming out over a year ago, but now whenever I see one of these ads I get annoyed.  Justin Long, the guy who portrays Apple computers, is always bad talking the poor Microsoft guy; I think that Apple needs to change up their marketing campaign because I don’t think they are reaching a broad enough audience to sell their products. I think that they have gotten the point across that they think they are superior to Microsoft, and they need to get off the slander train and they need to start coming up with a new original marketing campaign. Apple is known for being a market innovator, they need to take that image and apply it across the company in every sector. I think Apple needs to start coming up a new advertising campaign, something that is based off of what their software can do and not what the competitors products fail to do.