Ally

I think that Ally Bank has taken the banking crisis and used it to their advantage. Everyone is worried about their bank becoming taken over by a large multi-corporation, where they will lose the intimacy of having a local banker. Ally is saying that they are there to do the right thing and help you out as much as possible, because that is the right thing to do. I love this commercial because it is taking the “fine print” of banking and giving that annoying situation of fine print into simple child like terms.

In the commercial the little boy is so happy to be playing with a sweet red monster truck that the man in the suit just gave him. However, when the man informs the child that the time playing with the truck has expired, he hands him the cardboard cut out of a truck that he made. The little boys reaction of “it’s a piece of junk … I want the red truck” makes the cool red truck like ally and the business man is like the big name banks. I think that this commercial is the best banking commercial out there because it is funny and it