Droid

Almost every single person in the United States owns a cell phone, and the most popular and dominant phone in the market is the i-phone. That is fine for the people who have AT&T the sole provider of service for the i-phone, but for all of the other people who have different carriers there wasn’t a way you could keep your provider and have the i-phone. As I was watching television the other day this new commercial came on that caught everyone in the rooms attention.

It is a simple commercial that starts out like a lot of other Apple commercials, it is simple, to the point, and is showing the audience all of the products perks and special qualities that the product would carry. However, this commercial took the look of an Apple commercial but instead of showing how cool and new the i-phone is, it points out the flaws that the phone has like, not having a real keyboard, it cant run simultaneous applications, and it cant take pictures in the dark. Then when the commercial has caught the attention of the viewer, then it turns and says everything iDon’t, and flips to a screen that is distorted and the screen reads Droid Does. It didn’t give any information on what the Droid is, who is selling this product or what service provider will carry this phone, the only information they gave the viewer was the website of the product.

After this commercial played all the people in the room asked me to replay the commercial and pause it when the website flashed on the screen. We all got our computers out to find out what this product actually was. We signed up for this site, and gave some of our information out to this site, just to learn more about this mystery product. We then found out that the website also would not give us anymore information on this phone, just that the carrier was Verizon and Motorola was making this phone for them.

I personally think that this marketing scheme that Motorola and Verizon have made is revolutionary. I have never seen a commercial that would capture the audiences attention like this has, it incorporates what the phone has that the i-Phone does not have and it leaves the viewer wanting to learn more about this product.