I think that Ally Bank has taken the banking crisis and used it to their advantage. Everyone is worried about their bank becoming taken over by a large multi-corporation, where they will lose the intimacy of having a local banker. Ally is saying that they are there to do the right thing and help you out as much as possible, because that is the right thing to do. I love this commercial because it is taking the “fine print” of banking and giving that annoying situation of fine print into simple child like terms.

In the commercial the little boy is so happy to be playing with a sweet red monster truck that the man in the suit just gave him. However, when the man informs the child that the time playing with the truck has expired, he hands him the cardboard cut out of a truck that he made. The little boys reaction of “it’s a piece of junk … I want the red truck” makes the cool red truck like ally and the business man is like the big name banks. I think that this commercial is the best banking commercial out there because it is funny and it

Porsche is known as a very luxurious, high quality, sports vehicle. This commercial is classy and sophisticated because it not only is promoting their first four door sports car, but it is using the positive image it already has of being a world class leader in the automobile industry and using it to its advantage. I like how they show the different generations of the cars driving together, because it shows what the company has already accomplished and the undeniable style and class that every Porsche has.

The Porsche marketing team is going to try and capture the high class audience who has a larger disposable income than the average family because Porsche puts out very expensive cars. The narrator tells the viewer that this car is a “pure blooded unapologetic sports car” and also goes on to say that “Every Porsche has answered a dream of one kind or another”. So the feeling you get when you buy this or any other Porsche will fulfill your dreams because of the quality and style that it will give you.

I especially liked how they show this new sports car in with formula one race cars and cars you only wish you could afford, and racing with them is this new Porsche Panamera. When they zoom out and show the cars making a Porsche family tree really ties all of the cars together, and you get the feeling that you are not buying just this new car but the history and craftsmanship that only Porsche can deliver to its customers. Every single car in the commercial is aesthetically appealing and seeing that many nice cars together will only make you think that this company produces only the top-of-the-line quality cars.

You don’t see Porsche slandering the competition like Apple, and 1800 tequila are doing, instead they are classier than that and let their top of the line product do all of the selling for them. Porsche has always had a differentiated product that is bold and fresh. There isn’t really a price you can put on “fulfilling a dream” of one kind or another, but Porsche just did by making this car.

Gatorade takes associations with athletes and stars in the light of the public eye and has them promote their drink. When you think about what Gatorade is selling, it is just a sporting drink. The Gatorade marketing team takes this drink and makes it so much more than just a drink. They say that “G” is the emblem of a warrior, the swagger of an athlete, gifted, golden , genuine, and glorious. It is the “heart, hustle, and soul of the game”. They have recruited some of the best athletes of all time to promote their product and their image of the company is so much more than just a drink. Most Americans are sports fans and want to identify themselves by what their favorite star athletes are doing. If Michael Jordan is endorsing Gatorade then if I buy that, I will be that much closer to being like mike.

Some of the people in this commercial include; Muhammad Ali, Dwyane Wade, Derek Jeter, Candace Parker, Bill Russell, Serena Williams, Misty May, Kerri Walsh, and Jabbawockeez among others. To add to the list of stars, they had rapper Lil’ Wayne do the voice over for the commercial. In all this commercial hits all the bases; they are appealing to almost every sport by having the leaders in each sport endorse this product and they have the hottest rapper with a distinguishable voice do the commentary for the commercial. Young people can identify with most of the sports stars and even older people can recognize Tommie Smith and John Carlos showing the black power salute they gave on the medal stand at the Mexico City Olympics.

This is a powerful commercial that takes famous athletes and puts them into the spotlight posing in a stance that has made them famous. Gatorade is at the top of their game, and has been there for many years because they have innovative commercials that capture the potential customers’ attention. People see Gatorade not just as a drink, but the drink to have whenever you are active because it is so widely loved and used in all levels of competition. The endorsements by athletes has made Gatorade the symbol of the one and only sports drink to have on every level of competition. They have made this drink a symbol of greatness rather than just a sports drink, and it has worked out for Gatorade extremely well.

Beer commercials these days have gone from trying to get their name out in the public eye, to a competition for the funniest commercial. When I think of beer commercials I first think of Bud Light and Heineken, but not after this Miller Lite commercial. I think it is hilarious how they take the online dating commercials and make it seem like the happy couple met online because of a certain dating service, but you don’t know until the end of the commercial that it is a beer commercial. It grabs your attention because you are expecting match.com or EHarmony.com, but when he says he has found something special and holds up the Miller Lite bottle it makes me laugh.

I think that all beer commercials are somewhat funny, but is comedy the best way to sell beer? The experts seem to think so. I can’t think of one beer commercial that does not have to do with comedy, sports, or a combination of the two. I understand that most beer drinkers are associated with sporting events and they are trying to target that portion of the population. I am a little confused on how we are supposed to think of the commercial while in the store making the decision of what beer to buy, when they don’t talk about the product and just go for the comedy aspect of catching peoples’ attention. How is comedy going to influence my decision? Am I supposed to but the beer that has the funniest commercials, or am I going to think about the taste of the beer?

It seems like the marketing for beer companies have gone away from the taste aspect and has geared all of its efforts to try and make their image as funny and goofy as possible. I now relate beer and their marketing techniques to being comical, but do those companies really want their product to be associated just by comedy, or do they want to become a reputable company with taste, not comedy as their number one priority.

Rhapsody has teamed up with the newly out of retirement rap star Jay-Z to promote his new album, while at the same time promoting the Rhapsody company name. In this ad Rhapsody is targeting an audience who is interested in rap music and is of a younger crowd. They are taking Jay-Z’s fan base and asking them to subscribe to Rhapsody’s music service exclusively, just so they can be the first people to listen to his new album.

I think that this is an awesome commercial that will catch the attention of many people. Most people who are in-between the ages of 15 – 30 will recognize this type of music and identify Jay-Z with quality rap and a sense of style. Rhapsody is playing off the previous success of Jay-Z just so they can promote their products and services. I thought the fact that they had Jay-Z go through everyone of his album covers and pose for the camera with the same pose and backgrounds as his CD’s was clever, and will lead others to believe that Rhapsody has the same type of swagger that Jay-Z has just by association. The logic behind this is simple, find an icon who represents a population or group of people and you have them endorse a company. Then those people who follow that person will be more inclined to buy from that company.

This is an excellent and common way to promote different products and services. Having a company pair up with a celebrity figure that is important in the social spotlight can help boost the sales and credibility of the company who hires them to promote their product. We see this everywhere in marketing, the more you can identify with the product or service that a company is offering, the more likely that they will be to make a purchase from that company.

Apple is one of the first companies to have their commercials be fueled by the failures and flaws that another company has. Apple portrays themselves as hip and cool innovators, while they show Microsoft as an old outdated business man. They are attacking Microsoft’s credibility and trying to make a statement that no matter what Microsoft says their product is going to be inferior to Apple. I am not quite sure why these ads are not categorized as slander, because they are questioning Microsoft’s integrity but at the same time not saying much about their product in the process.  The only information that the viewer takes away from this commercial is that Microsoft is an unreliable product; there is no information on what Apple is doing differently to differentiate themselves from the competition.

I think that these Apple commercials were affective when they first started coming out over a year ago, but now whenever I see one of these ads I get annoyed.  Justin Long, the guy who portrays Apple computers, is always bad talking the poor Microsoft guy; I think that Apple needs to change up their marketing campaign because I don’t think they are reaching a broad enough audience to sell their products. I think that they have gotten the point across that they think they are superior to Microsoft, and they need to get off the slander train and they need to start coming up with a new original marketing campaign. Apple is known for being a market innovator, they need to take that image and apply it across the company in every sector. I think Apple needs to start coming up a new advertising campaign, something that is based off of what their software can do and not what the competitors products fail to do.

This new 1800 Tequila commercial is not one of my favorites, not because I don’t like the tequila but because they are being misleading with the products new feature. They claim that if you turn the bottle upside down it would funnel into the compartment of the lid and you will be able to take the shot out of the lid. I have tried this tequila and found that this process is a lot harder than they show in the commercial. There is a point where you have to take off the lid to take the shot, and at this point you are holding the lid upside down, this will cause you to spill some of the liquor. Notice in the commercial how the cut from the man pouring the shot to having it ready to drink, they cut the film so that you don’t see the time of transfer. They do this cropping because it is more difficult then they make it seem. Also, after you have already poured the shot into the top of the cap, then you have to transfer that amount to a different glass, this is misleading because the way they sell the product makes it seem like you can take the shot after it is poured, but this is not the case.

I think that this new feature is innovative and will get people to buy the product, but then consumers actually try to do it themselves then they would be terribly disappointed in the results they will have. This could bring 1800 a rise in sales but short term but I don’t think that this will cause anyone to re-purchase the product, because of their disappointment of the first bottle they get.

Also 1800 has taken the approach of trying to bad talk the competitor, much like Apple and Microsoft are doing right now. Patron has an image of being one of the nicest, and most expensive, tequilas around. They are calling out Patron for not being as innovative or “hip” as 1800. I think this slander approach to marketing isn’t “right” but I do think that consumers will pay more attention to, and respond to these more and more popular “slander” ads.

So what is up with the new burger king commercial that has the king dancing to a sir-mix-a lot remix of i like big butts. This is one of the most bizarre commercials i have seen in a long time. I think it is funny that they would use this song for a kids meal promotion because I think the song is inappropriate for kids. I am confused why they would promote their kids meals with a song that isn’t meant for kids. I do think it is a good deal and it does get people talking about your product. Sir-mix-a-lot is making money from this commercial and is also creating a buzz for the Burger King Company. So here it is

I guess this is Burger King’s way of trying to appeal to a younger audience by using hip hop and Sir-Mix-A-Lot’s hit song back in the day “Baby Got Back” but I dont know if this is the best way to promote their deals but it has created some buzz for their company.

Almost every single person in the United States owns a cell phone, and the most popular and dominant phone in the market is the i-phone. That is fine for the people who have AT&T the sole provider of service for the i-phone, but for all of the other people who have different carriers there wasn’t a way you could keep your provider and have the i-phone. As I was watching television the other day this new commercial came on that caught everyone in the rooms attention.

It is a simple commercial that starts out like a lot of other Apple commercials, it is simple, to the point, and is showing the audience all of the products perks and special qualities that the product would carry. However, this commercial took the look of an Apple commercial but instead of showing how cool and new the i-phone is, it points out the flaws that the phone has like, not having a real keyboard, it cant run simultaneous applications, and it cant take pictures in the dark. Then when the commercial has caught the attention of the viewer, then it turns and says everything iDon’t, and flips to a screen that is distorted and the screen reads Droid Does. It didn’t give any information on what the Droid is, who is selling this product or what service provider will carry this phone, the only information they gave the viewer was the website of the product.

After this commercial played all the people in the room asked me to replay the commercial and pause it when the website flashed on the screen. We all got our computers out to find out what this product actually was. We signed up for this site, and gave some of our information out to this site, just to learn more about this mystery product. We then found out that the website also would not give us anymore information on this phone, just that the carrier was Verizon and Motorola was making this phone for them.

I personally think that this marketing scheme that Motorola and Verizon have made is revolutionary. I have never seen a commercial that would capture the audiences attention like this has, it incorporates what the phone has that the i-Phone does not have and it leaves the viewer wanting to learn more about this product.